Tag Archives: Perceptual Modes

DECISION STRATEGY: THE ONE THING YOU DON’T KNOW ABOUT SELLING!

Really, you don’t even know your own.  If I asked you how you make a decision you will give me decision-making “content,” not your strategy.  You may talk about price, size, convenience, ease of use, or other criteria, not your … Continue reading

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THE EYES HAVE IT!

In my two previous posts, I have discussed identifying and then appealing to a prospect’s internal representation system, their thinking pattern (Perceptual Modes) for greater understanding and acceptance of your sales message.  Now what if you could know what your … Continue reading

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UNLOCKING THE 4 GATEKEEPERS

Let me ask you a question.  If I ask you to remember your last vacation, what comes to mind first? Is it a picture of where you were?  Is it the feeling you had?  Was it the sounds of where … Continue reading

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THE GATEKEEPER YOU WILL NEVER MEET

Through our experiences we have developed an internal representation system or how we process information in an attempt to understand something.  Some people understand through sight, some sound, some feeling, and some self-talk.  Once you understand a customer’s internal representational … Continue reading

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